Memphis rappers Three 6 Mafia have teamed with Serious Pimp Clothing to create a new, custom apparel line. The group will work with designers at Serious Pimp to launch a line of hats, T-shirts and sunglasses, with a “southern flair.” “Three 6 Mafia’s creativity, combined with their popularity, makes them a perfect partner for Serious Pimp,” said Serious Pimp CEO Damian Kutzner. “We love their music, style and swagger and look forward to partnering their ideas with the Serious Pimp style.” Three 6 Mafia has already released a limited-edition T-shirt emblazoned with Swarovski Crystals, which was designed by artist Mark Nicholas. Snoop Dogg currently serves as the President of Serious Pimp, while Bishop Don “Magic” Juan is chairman of the board. For more information check out http://www.seriouspimp.com.